Our Story

The UAE's founding fathers worked to build a nation based on a progressive vision while supporting their people. From the earliest tribes that mastered their environment, to our leadership’s transformative philosophies and economic achievements, entrepreneurship and scaling up was always in the veins of this country.

From this legacy, we inherited a country with over 200 nationalities and the inspiration to always dream big. Today, we are the region’s preferred destination for entrepreneurship and the 4th worldwide*. We are visionary leaders who work fast to bring the future to the present time while supporting the ambitious community in the UAE and beyond to build and sustain the economic strength of the nation.

We take this heritage into the future. As we transform into The Entrepreneurial Nation, from the UAE to the world, we invite every entrepreneur to dream big, for the UAE will make it a reality.

The Entrepreneurial Nation is the land of possibilities, empowered by a strong partnership between the public & private sectors, and bounded by a unified vision towards a progressive entrepreneurial ecosystem.

*According to the Global Entrepreneurship Index

Core Values




Taking risks is the catalyst for change and the path to reward. As Samuel Beckett said:
Fail Again.
Fail Better.



A free spirit with no limits. Does not have a job description and is not limited by the rules. Knows that innovation happens outside the crowd.



Understands what it takes to realize a dream. Isn’t shaken by the fear of failure. Keeps moving forward. Always bounces back.


“To be the nation where your entrepreneurial dream becomes a reality.”


“A strong partnership between the public and private sectors, bound by a unified vision towards a progressive entrepreneurial ecosystem.”