Cisco Expert Insights

The Entrepreneurial Nation, an initiative by The UAE Ministry of Economy, is proud to announce a partnership with Cisco

Cisco is the worldwide leader in technology that powers the Internet. Cisco inspires new possibilities by re-imagining applications, securing data, transforming infrastructure, and empowering teams for a global and inclusive future. As part of its Country Digital Acceleration program, Cisco is aligning with the UAE’s national agenda to transition towards a sustainable, digital economy. The Entrepreneurial Nation and Cisco created special programs for enterprises to boost their business management and digitalization practices. The programs will be hosted in Cisco Digital Transformation Center (DTC) in Dubai.

Cisco Expert Insights is a program designed to provide small and medium-sized enterprises (SMEs) with Cisco’s valuable insights and expert knowledge in key areas of business development & sales, leadership, marketing, procurement, innovation, and digital transformation. Our goal is to inspire, educate, and transform SMEs through a series of interactive talks and workshops led by Cisco industry experts and thought leaders.

The program is designed to help SMEs stay up-to-date on the latest trends and best practices in their field, and to provide them with the tools and resources they need to succeed in today's fast-paced business environment. Whether you are just starting out in business or looking to take your company to the next level, Expert Insights has something to offer.

Program duration: 3 months (1 Round each month)

Participants will Receive

  • Expert sessions taking place in the new Cisco Digital Transformation Center (DTC) in Dubai

  • Access to Cisco experts

  • Networking opportunities

  • Access to physical workspace at Cisco Digital Transformation Center (DTC)

  • Access to lab and sandbox environment

Eligibility Criteria

  • Registered company in UAE

  • Minimum 5 employees

Programs Details

The program will cover 8 of the expert talk sessions that will be selected based on the applicant preferences.

List of Available Expert Talks Sessions:

Business Area

Choice of Topics


  • Becoming a great place to work (Cisco is number 1 Great place to work in 25 countries).

  • People, purpose and polices (Cisco Pavelka Health & Wellbeing Initiative)

  • Cisco’s leadership principles (which attributes make great leader)

  • Cisco’s guiding principles.

  • Cisco’s Corporate Social Responsibility (CSR).

  • How to build divert teams

Business development & sales

  • Cisco’s go to market strategy (Sales and distribution strategy).

  • How to create added services and growing your portfolio.

  • Cisco’s business development approach.


  • How to tell your Brand story.

  • Hosting world class Events.

  • Effective B2B marketing.

Digital transformation and Innovation

  • Innovation Management and Design Thinking.

  • Empowering hybrid workforce.

  • Managing cyber threats.

  • Omni-channel costumer service management.


  • Cisco procurement and sourcing best practices

  • Overview of Cisco’s procurement procedures, policies, and tools.

  • Cisco supply chain lessons learned.

Program Milestones



31st March 2023

Application Deadline for Round 1

March 2023

Announcement of selected participants in Round 1 & expert talks sessions schedule

April 2023

Start of Program (for Round 1)