F&B Optimization Workshops

The Entrepreneurial Nation is proud to announce a partnership with Foodics to enable growth, digital transformation and business optimization of F&B businesses in the UAE.

Foodics is the leading cloud-based restaurant management technology and payments platform in MENA, with a 360° SaaS ecosystem supporting its end-to-end digitization and making it a pioneer in the regional F&B industry.

Foodics provides a complete restaurant management ecosystem that enables owners to run their operations seamlessly and grow their businesses. Its mission is to empower restaurant and merchant owners with a comprehensive cloud-based POS system to enrich their operations.

Foodics caters to every segment of the F&B sector from traditional dine-in restaurants, cafés, quick service restaurants, bakeries and food trucks to cloud kitchens, and non-food micro-retailers. Since its inception in 2014, it has successfully processed over 6 billion orders through the platform.

Foodics offers free training on F&B optimization to F&B startups and high-growth businesses based in the UAE. The program consists of two phases;

Phase 1

50 startups and 50 high-growth F&B companies will attend one-day in-person workshops in Dubai. Participants will learn about key optimization strategies, receive lifetime access to Foodics Academy and have an opportunity to network with fellow F&B businesses.

Phase 2

Selected participants from Phase I will take part in a 6-week in-depth training program based on an individual survey that assesses their main challenges. The program will be customized based on one-on-one assessment sessions conducted with the participants.

Program Fee:

Free of Cost

Application Deadline:

01 May 2023

Eligibility Criteria

  1. Legally registered entity in the UAE

  2. Startup or high-growth F&B business

  3. Has an interest in further growth and expansion

  4. Has identified business issues s/he is interested in developing (e.g., product development, finance and fund, restaurant operation management, etc.)


Phase I




Workshop in Dubai

UAE Ministry of Economy, Dubai


1 day (6 hours)

High-growth companies

1 day (6 hours)

May, 2023

  1. 360 Overview of the restaurant/coffee shops ecosystem

  2. Overview of the Foodics LMS course modules

  3. Training on 6 modules

Module 1: Restaurant strategy & vision.

Module 2: Branding, marketing & menu design.

Module 3: Suppliers and partners identification and selection

Module 4: Operations, logistics, and hiring

Module 5: Governance, legal, compliance, and certifications

Module 6: Financing, cash flow, and accounting

  1. Training on F&B technologies: Foodics RMS applications: Cashier, Online, Inventory, Menu

  2. Survey where participants will share their key businesses challenges & needs

Individual Assessment

One-hour assessments

May – July, 2023

  • After analyzing the survey results, Foodics will select 10 startups and 10 high-growth businesses for an individual assessment which will guide the content of the Phase II training program (see below)

Phase II





In-Depth Training

6 weeks

(6-hour workshop per week)

July, 2023

  • Qualitative and quantitative data collected from the individual needs assessments are processed for common challenges amongst the 100 businesses. Hence, the in-depth workshop program is designed based on data analysis to cater to the common pain points. The training program includes interactive learning tools and open discussions among the participants.