The Entrepreneurial Nation, an initiative by The UAE Ministry of Economy, is proud to announce a partnership with Google.
Google LLC is a multinational technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics.
SkillUp Embark program is the Digital Marketing Academy for SMEs. Since the Covid-19 crisis, businesses have been challenged to adopt online strategies to ensure continuity and growth in uncertain times. To unlock your business's potential through your digital transformation, you need the right insights and tools to navigate the online landscape. With SkillUp Embark Academy, you can be on top of your digital game in three steps.
Program Duration:
2 Months
Application Deadline:
03 April 2023
Virtual training in small groups
Hands-on experience
Legally registered entity in the UAE
Businesses which have an online website
Module |
Timeline |
Description of outcomes |
Marketing Fundamentals: |
3 sessions |
Defining the Business, Ideal Customer, and Marketing Strategy |
SEO - Search engine optimization & AI tools |
2 sessions |
The Power of AI and SEO: Maximizing Your Online Reach |
SEM – Search engine marketing |
5 sessions |
Maximizing business visibility with Google Ads |
Social Media |
5 sessions |
Creating and executing a successful social media marketing strategy |
Dates |
Step |
03 April 2023 |
Application deadline |
10 April 2023 |
Announcement of program participants |
27 April 2023 |
Start of the program |
20 June 2023 |
Program completion |