The eCommerce Academy for SMEs

The Entrepreneurial Nation, an initiative by The UAE Ministry of Economy, is proud to announce a partnership with Google.

Google LLC is a multinational technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics.

SkillUp Embark program is the Digital Marketing Academy for SMEs. Since the Covid-19 crisis, businesses have been challenged to adopt online strategies to ensure continuity and growth in uncertain times. To unlock your business's potential through your digital transformation, you need the right insights and tools to navigate the online landscape. With SkillUp Embark Academy, you can be on top of your digital game in three steps.

Program Duration:

2 Months

Application Deadline:

03 April 2023

Participants will Receive

  • Virtual training in small groups

  • Hands-on experience

Eligibility Criteria

  • Legally registered entity in the UAE

  • Businesses which have an online website

Programs Details



Description of outcomes

Marketing Fundamentals:

3 sessions

Defining the Business, Ideal Customer, and Marketing Strategy 

SEO - Search engine optimization & AI tools

2 sessions

The Power of AI and SEO: Maximizing Your Online Reach

SEM – Search engine marketing

5 sessions

Maximizing business visibility with Google Ads

Social Media

5 sessions

Creating and executing a successful social media marketing strategy

Program Milestones



03 April 2023

Application deadline

10 April 2023

Announcement of program participants

27 April 2023

Start of the program

20 June 2023

Program completion